Most players in the app marketing ecosystem have a very clear ROI model in place, but they launch campaigns without investing much time in defining attribution settings. They usually attribute conversions following the last impression or last click model, with some small variations regarding the attribution window.
So, what is the mistake many advertisers make? Trusting the attributed results without question. The problem also arises when those results are distorted and do not really show which partners or which actions are generating value and bringing in new users.
Current attribution models used by app tracking partners can be misleading because when you attribute to the last impression or the last click, you create an incentive for advertising players to serve as many impressions as possible or to generate as many clicks as possible. They can buy cheap and low-profile creative formats and low quality inventory, simply to increase their chances of getting conversions attributed to them. Some players might even go a step further and use illegal tactics such as forced clicks, click spamming, click flooding or anything that will make them appear as offering a fantastic ROI in the reporting tool.
12 Comments
I have read your article carefully and I agree with you very much. So, do you allow me to do this? I want to share your article link to my website: gateio
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
Your point of view caught my eye and was very interesting. Thanks. I have a question for you.
Your article helped me a lot, is there any more related content? Thanks!
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good. https://accounts.binance.com/sl/register-person?ref=V2H9AFPY
Your point of view caught my eye and was very interesting. Thanks. I have a question for you. https://accounts.binance.com/id/register-person?ref=RQUR4BEO
After reading your article, I have some doubts about gate.io. I don’t know if you’re free? I would like to consult with you. thank you.
I am a website designer. Recently, I am designing a website template about gate.io. The boss’s requirements are very strange, which makes me very difficult. I have consulted many websites, and later I discovered your blog, which is the style I hope to need. thank you very much. Would you allow me to use your blog style as a reference? thank you!
Great read! I tried a similar approach and found it very effective. Your article reinforced my experience.
Adguard Premium Torrent
« Thank you for offering such a high-quality tool for free. It’s better than many paid alternatives I’ve tried before. »
« Can this software be used for commercial projects? I’d like to ensure I’m compliant with the licensing terms. » https://fullappcrack.com/
« I’ve been using this software for months, and it never disappoints. It’s a must-have for anyone on a budget. https://crackcents.com/